Conversation Mayhem

As I am sitting in this conference from one the most influencial CEO in Quebec, I want to comment on what he just said. As he is speaking about web 2.0, he mentionnes that he wants to have a true conversation. I believe this word is used in a hypprocrite fashion. Everybody wants to have a conversation. But, everybody wants this conversation to be about himself. This means a pretty big noisy and chaotic multimonologue environment.

I think we all need a good definition as permanent reminder. We tend to mixe up conversation & monologue.

“A conversation is communication by two or more people, or by ones self. Conversations are the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other. A speech, on the other hand, is an oral presentation by one person directed at a group. ”

Nice conference so far… I will try follow up all day long on interesting findings. For instance, 2 sites that deserves to be looked at: www.twine.com & www.innocentive.com.

I think Drew, Drew’s marketing minute says it best:

Help us take Age of Conversation to the top of Amazon’s charts

…and raise money for the children of Variety.

So I have been selected to write a part The Age of Conversation 2008. That means I have to get back to writing on a regular basis. But first, here is my share in promoting the Bum Rush day on the 29th. This Saturday!

Here is what Drew at Drew’s marketing minute is proposing:

“We have finally overcome the litany of issues plaguing the retail distribution of The Age of Conversation –and are now planning an Age of Conversation Bum Rush. That’s right, we want to bring this ground-breaking work to a wider audience and have now made it available on Amazon, Barnes and Noble and other quality retail book selling sites.

But wait! Don’t rush out just yet to purchase your copy. Hold off until March 29. Here’s why … Chris Wilson has set out a plan of action designed to push the Age of Conversation up the best seller charts. Here’s how it works …

Read more

Et oui. C’est aujourd’hui. Je te souhaite une excellente journée.

Je me suis toujours dit que je ne ferais pas de propagandes sur blogue. Toutefois, voilà maintenant plus d’une année que je travail à mettre mon entreprise en marche. Bien voilà; mon premier site corporatif est en ligne - www.h2hinteractif.com. Vos commentaires sont certainement les bienvenus. C’est une première version qui évoluera avec le temps et la compagnie.

So here it is. I promised myself that I would not promote my services on my blog. After a full year of hard work to put my company together, I just launched my first corporate web site - www.h2hinteractif.com. Hey! It is a big deal for me, so I have to promote it. Your comments on how to improve the site are more than welcome.

I think I will have dinner with Ozzy Osbourne  next week-end. I will just call my buddy and tell him that I will be stopping by this week-end with the wife and kids. All this to say that I just got a Twitter mail telling me that Ozzy himself wanted me for a friend. I don’t think he will appreciate to know that I only know one or two songs from his repertoire. Anyway, kudos to Ozzy’s marketing team who did use Twitter.

But that got me wandering how I feel receiving such an Invitation. Well I don’t. I thought it was done in a poor manner. I received a txt type of mail. At least, make it HTML. How do you feel about such advertising?

Désolé que nous ne nous soyons pas parlé plutôt, j’avais une peu trop de travail… de rendez-vous… pis mes enfants… tu sais. Nous avons toujours une bonne raison. Une meilleure raison. Et si mon papa avait eu les mêmes arguments plates. Pourquoi fêter la fête des père? C’est parce que nous humains avons besoins de freins. Aujourd’hui, nous roulons à 2Gb à l’heure; sans freins et sans parachute. Il est assez difficile d’arrêter.

De mon côté, j’ai deux merveilleux enfants qui ont pris le temps de me bricoler une surprise ou deux et de me dire Bonne Fête Papa (merci à maman qui a prise le temps de les superviser). Disons que je ferai pas de bricolage pour mon papa aujourd’hui. Puis de toute façon, je suis nul en bricolage.

Mais, je dois prendre se temps pour lui dire merci. Merci pour les matins et soirs dans les arénas, les vacances, la patience avec les résultats scolaires décevants à cause du hockey ou simplement à cause de la paresse et les bravos pour les meilleurs résultats scolaires. Ah! Merci pour Toronto… Ça l’aurait certainement payé un voyage ou deux; ou encore, une belle voiture.

Pas de cadeau… Un simple gros merci et un gros je t’aime pour tous ces moments. Même à trente-quatre ans, il arrive plus souvent qu’autrement que je dois appeler pour un renseignement ou un service pis tu es encore là.

Bonne fête des pères!

We often wonder we need to search for more site to buy ads from when we have 97% reach with one or two portals. This is an interesting study from aQuantive’s Atlas Research. Too many time we try to buy the mass with portals when in fact, Internet is a targeted media. Yes it is longer an more difficult, but it pays much more when you target.

Atlas Research Discovers that Consumers Convert at Much Higher Rates When Viewing Ads Across Multiple Web Sites

SEATTLE – June 5, 2007 – The Atlas Institute, a division of Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), released a study today that identifies the impact of advertising overlap across Web portals, including MSN, AOL, Yahoo! and Google, among others. The report titled, “How Overlap Impacts Reach, Frequency and Conversions” is available at: http://www.atlassolutions.com/institute_marketinginsights.aspx.

The study confirms that advertising overlap on multiple sites has a significant impact on consumer conversions, which is in stark contrast with current industry reporting standards that attribute 100 percent of online conversions to the last impression (or last “click”) seen. The study’s findings show that consumers are more likely to convert after viewing ads on multiple Web sites. Therefore, it is more accurate for marketers to attribute conversions to a full set of impressions and/or clicks.

The Study’s Significant Findings

• Consumers reached across multiple publishers were twice as likely to convert as those reached only on a single publisher.
• Ninety percent of the consumers that converted were reached by placements other than the last ad seen.
• Two out of three consumers who eventually took a responsive action were reached by ads across multiple portal sites before converting.

“The study validates the fact that most marketers need to plan beyond the last ad seen,” commented the study’s author, Jed Fowler, Analyst, Atlas Institute. “It’s critical that marketers review all consumer touch-points to determine credit for conversions.”

Even though I will write a post to thank everybody that participated to the found raiser, here are my pictures of the week.

Before… …After